This past year online ad spending surged past $10 billion dollars. It was a record year for advertisers; and 2014 will probably be even better. Here in the Paid-To-Click sector you and I were on the earning/receiving side of that record spending. In last week’s post I briefly mentioned the online advertising curve. Now let’s take a closer look.
The Internet Advertising Bureau (IAB) has been tracking ad spending since the early days of the internet. Except for a couple memorable economic downturns (2001-2002 after the “Dot-Com” crash, and a decline in 2009 during the “Great Recession”), the trend in online advertising is UP UP UP. It’s a long-term growth trend that shows no sign of stopping.
This is great news for everyone working in the Paid-To-Clicks. It indicates that even more money will be spent in the months to come, and 2014 will likely be another record year. If you look closely at that chart you can also see something else happening…
THE CURRENT DECLINE IS TEMPORARY
First quarter spending is usually down from the previous year-end level, and takes 3-5 months to reach that high point again before moving higher. This tells us that the big decline in earnings we’ve seen since the beginning of this year is normal. It is just a temporary lull, before spending ramps back up over the next few months. In fact we may have already seen the bottom.
There is nothing unusual about the current decline in PTC ads to click on. Year-end ad spending is always fantastic because people and businesses are spending whatever marketing budget they have left, and are intending to write off the expense on their 2013 taxes. Normally after the New Year, people and businesses are reviewing their budgets, and planning how they will market in 2014. It’s a normal lull in ad spending, so all the PTCs have fewer ads for us to click on.
If you could look ahead, you would see there is a big swell coming. 1st quarter is down, 2nd quarter picks up, 3rd quarter surpasses last year, and 4th quarter is a SKYROCKET.
If you know this is going to happen, what do you do? You stick with it, you do your daily clicks, you plan your own ad spending accordingly, and look forward to another fantastic year.
This current downturn is normal, and will pass. You’ll see.
DAY 150 OF THE AMAZING TALE
It’s Day 150 and NaidBux, which I had been testing for several months and just officially added to our PTC Portfolio a couple weeks ago is suddenly gone. The site is not found and the domain name is up for sale. I was not upgraded there and had only earned about $3.50 from it, so no great loss. But it was one of the more spectacular launches of 2013. Just goes to show even the most promising new PTCs can be DUDS.
Here’s what our charts (Upgraded and Un-Upgraded) look like today:
I got a rude awakening at ProBux when I decided to let some of my referrals expire. Turns out ProBux charges a small fee for expiring rentals — ouch! Learn from my experience; don’t rent more referrals at ProBux than you’re able to keep.
Clixor is a great place to earn, even without upgrading. You can earn $1 everyday. Just skip past the Fixed Ads and start clicking on the Extended Ads. You’re limited to 100 clicks, so get the most out of them. Trouble is, this can add a lot of time to your PTC click session because Extended Ads are 60 seconds each. That at least 100 minutes. My solution: I have my laptop open on my desk, and I do all my Clixor clicks there while clicking all the other PTCs on my desktop computer. So if you have a second screen, put Clixor there.
Have you noticed? The one PTC that has NOT declined in earnings power after the New Year is Ojooo. I can’t explain it, but it’s true. It just keeps climbing at the same steady pace. If NeoBux doesn’t improve in earnings soon, Ojooo will be passing it by in total earnings.
CLICK EVERY DAY
You don’t earn if you don’t click, so be sure and click your PTCs ever single day. Especially if you have referrals! Because if you don’t click for a day, you won’t earn anything from your referrals either.
